Guess Eyeglasses Effectiveness as Industry Leader Is Immersed in Rich Tradition
In the late 1980s, Guess was a brand already recognized for progressive-thinking. The American company rapidly became the innovator of the designer jean movement that took place in the early 1980s. With its distinctive three zipper fashion of blue jean, Guess was the beginning brand to advertise designer jeans. Soon thereafter the other fashion brands followed suit. From that point on, like most brands do after seeing sizeable success, Guess broadened into other fashion-based ventures. In 1984, Guess brand once again made waves in the industry after premiering their assortment of designer watches. The watches, such as the jeans before them, were wildly popular. As time went on, Guess found themselves delving further into other merchandising opportunities by creating several assorted collections of accessories, such as belts, hats, and now designer Guess Eyeglasses.
Morocco invokes a sense of fashionable opulence of Europe. This is likened to an afternoon spent on a yacht in the Riviera, sipping champagne. Concurrently, California has a laid back appeal, that is all-American in its delivery. An unbuttoned and not-so-put-together look gives the vibe of an afternoon spent catching waves flowing seamlessly into an evening sitting around a bonfire. By taking both of these distinct elements, Guess is able to create eyeglasses like no other brand in the world. Guess brand style is known as both avant garde and simply chic. The Guess brand versatile reputation stems from the mixture of the founders homeland of Morocco and their adopted home state of California. The ease and tranquility of the water aside, both of these lands couldn’t be and more different than the other.
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