The Towing Path

What is the fastest way to get your internet business launched in one single day while at the same time waiting for your web site to be completed?

Does this idea sound crazy? Well, it’s not. It’s a fact of life that today entrepreneurs can launch their businesses in as little as a few hours in one day.

All you need is one page really. You need a way to offer something of value for free and allowing people to opt in to your list of subscribers in order to receive your free gift.

This one page strategy has many names, but as you know “a rose by any other name is still a rose.” Terri Levine of CoachInstitute.com calls this page a “squeeze” page while some call it an “opt-in” page and others, a lead generation page.

By any name, though, this page has a lot of power. I smile as I’m hoping you’ve learned by now that when someone speaks about one page on the internet, it usually means several steps to be complete. At times you may even feel that to focus on ONE thing for your internet business could mean ten different web pages to connect the whole process!

Have no fear, though. Even though your squeeze page is a little more than one page, the rest of the process is really fast and easy also.

But why should you go through the process of creating a squeeze page anyway and where did that name come from for the page? Think of your marketing process as a funnel. Outside the funnel, at the huge top of it are the massive numbers of people in the world. How do you get those people to pour into your marketing funnel and squeeze through to you ultimate products and services? Most people won’t by-pass the funnel process to your deepest valued product.

Just as with any relationship in life, your internet visitors often don’t know you or someone who knows you. They need an opportunity to warm up to you. Your squeeze page is like if a stranger walked up to you and simply shook your hand and had a conversation with you. At the end of the brief introductory conversation, they may ask how to be in touch with you further at some point. You get their information and contact them to build a stronger, longer lasting relationship.

On the internet, your squeeze page serves this purpose. You offer something for free to the web site visitor and they leave their name and email address before receiving the gift. They are saying they do want to know more in the form of the gift and want you to stay in touch with them. They know that later, if they choose, they can unsubscribe at any time.

Without this process in place for your internet business, people may come and like your web site information and plan to return. Next thing you know, they forget where they found you. This squeeze page process eliminates your disappearance from their memory and allows you the opportunity to show them around your products and services - and it doesn’t need a fancy web site to work!!

Copyright 2006 Juanita Bellavance

Juanita Bellavance, the author of this article coaches internet entrepreneurs and has scheduled a FREE teleclass for those who wish to maximize their web site potential. http://snurl.com/univmj Learn how to create the one web site page that surges your internet marketing forward. Go here and get the instructions now: http://www.squeezemagic.com

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If you are not using forums in your website now may be a good time to get started. With Google and Yahoo putting the emphasis on fresh new content, it is important for search engine optimization purposes to be adding fresh new content to your site on a daily basis. Forums can help get you that fresh new content. If done correctly you will have fresh new content added on a daily basis from your users and visitors with very little effort on your part.

Recently I have discovered just how easy it is to add a PHP bulletin board (forum) to my web site. First you need to download the script from http://www.phpbb.com . It’s a free download so don’t worry and they have a support section that explains how to install the script.

You will also need to make sure your host has PHP support and a MYSQL database configuration. In most cases this is an upgrade from your basic hosting package but the cost is minimal compared to the services that you will receive. PHP is a very powerful tool for your website.

If you don’t know anything about PHP or MYSQL, don’t worry about it. I use 2 different web host providers and in both cases the support I got was excellent. Both host providers voluntarily installed my PHP bulletin board script for me. All I had to do after it was installed was to go to my administration panel and start adding the subjects for my new forum.

Once you have set up your forum you will need to tell everyone about it. A forum is no good if there is nobody posting to it. If you have an e-mail list or e-mail a newsletter periodically, e-mail your list telling them about your new forum and inviting them to join.

One of the best ways to get new members to your forum is to use other forums. Put a link in your signature file inviting members to your forum. I currently have around 20 forums that I am a member of and try to post to on a regular basis. My signature file contains a link to my forum and to my blog. This also creates free traffic to my web site. I have heard of people who post to 100’s of forums on a regular basis just to get free traffic to their site. If you do this be very careful not to spam the forums. Only use affiliate links in your signature file. And always try to post something useful to the readers or it may be considered spam.

Once you start getting posts on your new forum from new users try to respond as much as you can. If it’s the person’s first post, be sure to welcome them to the forum and offer any assistance that they may need. The more posts on your forum the better. You don’t want people going to your forum to find nothing. It is better to have 30-40 posts all from yourself than to have no posts at all. When I started my first forum I did exactly that just to get it started and I continue to add posts on a regular basis.

Eventually your forum will take on a life of its own, creating fresh new content on a daily basis, giving you better search engine rankings, and all the FREE traffic your website can handle.

Tom Worsley is a successful work from home Internet marketer and independent
representative for Strong Future International (SFI), Owner and
Webmaster for http://kawarthapublishing.com. This article may
be re-published on your site or in your newsletter as long as
this resource box is included.

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Getting links to your website all over the Internet is one of your best methods to get a higher ranking in the search engines. The reason for this is the more links you have, the more popular you are in the eyes of the search engines, and as a result you will be rewarded with a higher relevancy ranking than other websites with fewer links. So, what you want to do is joint venture with as many other websites as possible and get your links out on the Net. This will increase your traffic and ultimately your revenue, so it is certainly worth your while to put some serious effort into reciprocal linking. Follow these suggestions on how you can get started with reciprocal link exchanges and win the link popularity contest.

Tip #1 Find Quality Sites

The first thing you should do when it comes to reciprocal linking is research. You want to find some really high quality sites that already rank well and that target the same market as your website. These sites should not be in direct competition with your site, they should be related in some way. The reason it is important to find sites that already have a lot of traffic is because the more traffic they have, the more people that will view your link and ultimately visit your site because of it. Of course, you can still get your site linked with less popular sites, but that should only be after you already are linked with some really popular sites.

Tip #2 Use the Personal Touch

When asking another website to link to your site, you need to make sure your site is worth linking to. For instance, if you still have pages under construction or is disorganized with no clear focus, no other site is going to want to link to you. So, first make sure you have a quality site. Then, write to the quality sites you located personally. You want to send a polite e-mail that compliments the other site and ask for a link. You should provide all of the information for your link including title, URL, description, and any information the webmaster will need to link to you. This will save the webmaster a lot of time and effort and he will be more likely to link to your site than if you do not provide this information.

Tip #3 Link First

In your personalized e-mail you should also mention that you have added a link to their site and give them instructions on where they can find it. When you link first followed by a link request, providing all the necessary information to post your link, you will significantly increase your chances of getting a reciprocal link. Also, give the other webmaster some time to get your link up. Check back in a week or two and if it still not up, simply send a gentle reminder e-mail. If your site is still not posted within a short period of time after that then simply remove the websites link from your website and keep moving. Remember, while obtaining links is your goal it might not be first on everyone’s list.

Michael Turner shows you exactly how to increase web site traffic in his free 7 part mini-series. Grab it today at http://www.powertraffictactics.com/

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What you are about to read is the strategy for an advanced landing page concept called the Baxter Grabber. You will read what elements comprise the landing page as well as the one element that allows the Baxter Grabber to excel above and beyond any other landing page concept in existence today.

The purpose of the Baxter Grabber is to drive prospects (leads) into your sales process from free search engine traffic.

It all begins with the landing page design. The landing page begins with a compelling headline which follows traditional direct sales style headlines. The headline is followed by a compelling multimedia presentation. After the multimedia presentation, the format follows a short form sales letter. This means that there is an opening paragraph, followed by compelling benefit driven bullets, a closing paragraph and the lead capture form.

An example landing page: http://www.baxtergrabber.com

Now, let’s get into what makes the Baxter Grabber different.

Using a JavaScript overlay, the landing page masks keyword rich content pages designed to target the search engines with laser precision.

Let’s take a step back.

Most of us are familiar with programs like Ranking Power (http://www.rankingpower.com). These programs generate keyword rich doorway pages that the search engines love to index and rank highly. The problem with these systems is this… the pages are ugly, nonsensical, and are useless to 99.9% of the visitors that visit them. Most of us call this search engine spam. But, thinking outside the box, I discovered a way to use Ranking Power in a way that benefits both the site owner AND the visitor.

This is all detailed in the free Baxter Grabber report.

Now, you begin with your keyword research and develop a list of keywords that target the market you are attempting to sell to. You take this list and run it through the Ranking Power script. When you reach the template section of the script, you add the JavaScript overlay which in turn points to your multimedia rich landing page. You now let the script create the hundreds of keyword rich pages. If everything was done properly, you now have hundreds of keyword rich pages the search engines see; all the while your prospect sees the landing page you created.

Truly a win-win scenario.

While this may look difficult, it really isn’t. I’ve created a free 6 page online tutorial anyone can access at http://www.baxtergrabber.com. Every step of the process is detailed, all java code is presented, and a solution is given that automates the majority of this process for you.

Copyright 2004 Keith Baxter

About The Author

Keith Baxter is the author of the Baxter Grabber special report (http://www.baxtergrabber.com) as well as innovator of advanced marketing concepts such as http://www.hyperlistbuilder.com.

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